Logos, or the appeal to logic, means to appeal to the audience's sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy.
Introduction
The philosopher Aristotle described logos as one of the four types of persuasion, along with ethos, pathos, and kairos. Aristotle defines logos as "reasoned discourse" in his book The Art of Rhetoric, where a writer or speaker uses statistics, facts, and other evidence to support their claims.
When is logos used?
With the use of facts, logos is used to appeal to an audience's reason. Getting people to accept the author's notion or belief is the ultimate objective. However, not all logical arguments are supported by facts.
To persuade the audience or reader to believe a statement, data may be distorted, and logos might be employed incorrectly—either purposefully or accidentally. A logical fallacy is evident when there is an improbable gap between the facts and a claim.
Here are some examples of logical errors that may result from improper use of logos:
When someone purposely exaggerates or misrepresents an opposing viewpoint in place of providing evidence to back up their own claim, they are using a straw man.
False conundrum This fallacy occurs when the audience is presented with only two purported alternatives or conclusions but in fact there are more possibilities that have been hidden.
The fallacy known as the "appeal to nature" asserts that certain behaviours or acts are in line with human nature. Because the concept of "natural" is arbitrary, it raises ethical concerns concerning unnatural actions and behaviours.
Conclusion
Building reasonable connections for the listener is another crucial aspect of the logos appeal, which can be found in almost all arguments. In order for the audience to come to no other conclusion than what you have provided, the logical progression from one piece of evidence to the next, leading to your assertion, must be solid and unambiguous. You can also download our app from the playstore or visit our website.
